Tuesday, December 3, 2013

OrangeTheory Fitness works, experts say

Some expert’s opinion

High-Intensity Interval Training Debuts at Number One on ACSM Worldwide Survey of Top Fitness Trends
FT. LAUDERDALE, FL--(Marketwired - Nov 21, 2013) - Orangetheory Fitness® (www.orangetheoryfitness.com), the energizing interval fitness franchise and first to use heart-rate-monitored training for scientifically proven results, has blazed a trail in the fitness industry with many firsts, the latest of which is having a workout based on the number-one fitness trend for 2014: high-intensity interval training.
In its debut year on the American College of Sports Medicine (ACSM) survey of top fitness trends, High Intensity Interval Training (HIIT) tops the list of the 20 trends for 2014. More than 3,800 fitness professionals were surveyed for their expert opinions on worldwide trends in the commercial, corporate, clinical and community health fitness industry. The results of the eighth annual survey were published in the "Now Trending: Worldwide Survey of Fitness Trends for 2014" article published in the November/December issue of ACSM's Health & Fitness Journal.
Lead author of the survey, Walter R. Thompson, Ph.D., FACSM, commented that High Intensity Interval Training's first appearance on the list in the top spot "reflects how this form of exercise has taken the fitness community by storm in recent months."
Orangetheory Fitness has led the fitness industry revolution in HIIT, launching the concept in 2010 and growing its footprint exponentially to 195 franchises across the U.S., Canada and the United Kingdom. David Long, CEO of Orangetheory Fitness commented: "The 'surprising results' of the 2014 ACSM survey are not a big surprise to Orangetheory Fitness. We're thrilled that more than 3,800 fitness experts around the world agree that high-intensity interval training is the biggest change in behavior in the industry and the top trend for 2014."
He adds that the Orangetheory concept is actually an ideal combination of several of the top-20 fitness environments in the study: HIIT, strength training, and group personal training all ranked in the top 10 and are components of the Orangetheory Fitness workout. Based on science and physiology, Orangetheory minimizes the risk of injury sometimes associated with HIIT because of the workout's unique format, ongoing research and development, a personalized heart-rate monitored approach, and skilled personal trainers who lead every session.
"The 2014 ACSM trends study validates our 'theory,' and the fact that it shows up for the first time at number one speaks volumes. Orangetheory Fitness will continue to propel the growth of this concept as a leading brand in the fitness industry," Long concludes.

About Orangetheory® Fitness
Orangetheory® Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning up to an average of 900 calories per session. The result is the Orange Effect -- more energy, visible toning and extra calorie burn for up to 36 hours post-workout.

Orange Theory Fitness Challenge

Sign Up Now For Our Ultimate Weight Loss Challenge.  How Much Will You Lose?

Win $2,500 Cash – and Get Visual Results!
To celebrate the grand opening of our newest studio locations, Orangetheory Fitness hosts anUltimate Weight Loss Challenge, lasting 4 to 6 weeks (varies by studio), with a grand prize of $2,500! Participants must attend a minimum of three 60-minute Orangetheory Fitness sessions per week. The goal is to show the greatest improvement over the course of the contest, measured by percentage of weight loss. The top participant with the highest overall percentage of weight loss walks away with $2,500 in cash! Contact your local Orangetheory Fitness studio for additional details or to sign up, and start getting quick results with the best 1-hour workout in the country!Past participants have lost as much as 48 pounds in 6 weeks! 

Space is Limited - Register Today! Simply fill out the brief form below and select the Orangetheory Fitness studio nearest you, we will contact you with additional contest details.

The Science of the Orangetheory Workout

The physiological theory behind the Orangetheory workout is known as “Excess Post-Exercise Oxygen Consumption,” or EPOC. By providing you with a heart rate monitor and POD, we can monitor your 5 zone interval training sessions that we call the Orange 60. During the 60 minute workout, you will perform multiple intervals designed to produce 12-20 minutes of training at 84% or higher of your maximum heart rate, which translates to Zones 4/5. This program design produces EPOC, which is the workout “after-burn” effect, meaning that our interval training design produces a 200-400 calorie increase to your metabolism 24-36 hours after your workout.
Example: Burn 600-1000 calories during the workout and burn 200-400 more calories from EPOC over the next 24-36 hours.
The Orangetheory workout will produce for you increased muscle endurance, power, stamina and tremendous weight loss, if desired. With good music, a talented group trainer and a high energy studio, you have the recipe for a workout that produces BIG and LASTING results.


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Who we are, what we do

Welcome to Orangetheory Fitness, the energizing group interval fitness concept that is sweeping the nation! Orangetheory Fitness is a one-of-a-kind workout broken into intervals of cardiovascular and strength training, using a variety of equipment including treadmills, rowing machines, SBT suspension training™ and free weights to tone your body and gain energy throughout the day.
The Best One-Hour Workout in the Country
Orangetheory Fitness has been featured in The New York Times as an effective new plateau-busting workout in which participants can burn up to 900 calories in a 60-minute session. Backed by the science of post-exercise oxygen consumption (EPOC), our heart-rate monitored training is designed to keep heart rates in a target zone that stimulates metabolism and increases energy.
The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours after your workout!

Our Sessions

The Orangetheory Fitness training session is comprised of 3 components: treadmill interval training blocks, indoor rowing and weight room or resistance training blocks. These Orange 60sessions are open to all adults and teens ages 16 and older. All fitness levels are welcome as our program is specifically designed for everyone from power walkers to elite performance athletes.
As you plan to participate in your first Orange 60 workout, please arrive 30 minutes prior to the start time so we can educate and prepare you for the most efficient, science based workout you will ever experience. Call your nearest studio to book your first complimentary workout.
If weight loss is your goal, you can expect to see an estimated loss of 3-5 pounds per week by attending 3-5 sessions per week and with proper nutritional planning. If performance is your goal, you can expect to see an increase in power, speed and strength after your first two weeks of attending 2-4 sessions per week.
Our clients burn an estimated 600-1000 calories per workout. We are 5 zone heart rate interval training and you are about to GO ORANGE!

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Feb 2014

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